THE NATURE OF THE AUDIENCE
Standing audiences are uncommon. In most places and on most occasions, a few people approach the outskirts of our group, hear a few words and pass on. There are some, fewer still, who look unconcernedly in shop-windows within earshot and stay there for some time, and some, fewest of all, who come and join the group for a good part of the proceedings. All these people should be catered for. The many who hear a sentence or two should find such a message in those sentences that they take something away with them; the few who stay long enough to know whether we have anything to say, should hear more the longer they stay, and be made to feel it worth while to continue.

The addresses should therefore be repetitive, but not merely a round of stereotyped phrases. Those who are willing-to stay should not be able to leave after a few minutes at the point where they believe themselves to have come in. Those who pass by, whether at the beginning of an address or during its course, must be given some idea who we are and for what we stand. Variety can be combined with reiteration. In the announcing of indoor meetings to follow, for example, formal notice, such as " Following this meeting there will be a lecture in . . . " can be used by the president in calling upon his next speaker, or each speaker as he gives place to the next; but informal mention can be given in the course of each address: " The question of the coming again of Jesus to this-earth-which will be more fully dealt with in a short while in. . . .-is not just the whim of a few cranks, etc." Other truths can, similarly, be re-clothed at each presentation, so that the few patient listeners are not tried unnecessarily in their patience.